Canabee intentionally focuses on cannabis businesses and their brands through thoughtfully drawing attention towards their unique identities, origin stories, and entrepreneurial flavors – not simply the individual products for sale. Key to the mission of the company is challenging misconceptions, breaking stereotypes, and not getting lost in terms of solely focusing on product and content while forgetting about the human element.
In addition to this driver, the company is also centered around standing for social justice and equity, addressing the complex issues that have disparately impacted people of color and minorities. This dedication deeply influences and reinforces the pillars of Canabee culture and values. Equity being essential, what this looks like in the field may be, for example, leading by example in terms of the team, reinvesting in the community and empowering entrepreneurs and businesses looking for an ideal medium to share their stories.
Complementing these practices is a connection and partnership-driven sense of awareness. Collaborations are at the heart of Canabee – utilizing the platform to serve as a beacon of compelling information. Everything is tailored towards consumers that see responsible cannabis consumption as a facet to a healthy and balanced lifestyle and are interested in learning about the businesses that operate in this space.
Seeking out high quality, purpose-driven establishments forms a bridge across channels. For this reason, the future appears bright as Canabee seeks to serve the community as a launch pad – a helpful resource for dispensaries and beyond. Linking the curious with the innovative, the explorers with the new and exotic, there’s both a forum as well as a marketplace of unmatched potential out there.
In the end – it is all about stories, it is all about service, with the delivery of value as well as the decision to give a choice, a voice, and an opportunity to those who haven’t had the chance to sprout and grow…and this is when Canabee entwines itself.